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February 28, 2018

There I sat, in a state-of-the-art conference room in the engineering department, listening to one scientific team after the next pitch a variety of promising biomedical breakthroughs to a small granting committee at a private California university.   

As a speechwriter and pitch coach,  I’d been invited to give feedback to this group of PhD scientists on how to improve their startup stories.  

While I’d coached hundreds of entrepreneurs on the fine art of crafting and presenting a compelling pitch — ideas ranging from lighting for the film industry to energy grid storage — I was feeling rather uneasy about critiquing biomedical...

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